As you spend thousands of dollars on magazine and newspaper advertisements, your profits are not increasing, do you know why? Newspaper and magazine adverts are great if you want to see your company’s name in print, but it doesn’t always reach your target audience.
In order to increase interest and sales, you need to reach your specific target audience and you can only do this by advertising in places that that audience visits or reads regularly. This is where PPV marketing comes in.
PPV marketing or pay per view marketing is designed to target your specific audience and increase interest and sales at an affordable price. The advantages far outweigh any cost you could spend to see your name in print and you are guaranteed success, if you follow the guidelines and take some time in preparation.
Everyone has experienced PPV marketing at some stage while using the internet. Maybe you’ve searched on a specific keyword or opened a webpage, only to find that another advert appears in a pop up box, which looks quite interesting and is related to your search so you go to investigate.
PPV marketing is a type of adware, this software is installed onto a person’s computer with their permission when they use free gaming sites. It is completely legal and is not a form of spyware, so please don’t get the two confused.
With PPV marketing you only pay when a potential client views your landing page or advert page, this way you are not paying costs unnecessarily and you are only paying when people from your target audience view your product.
The advantage of PPV marketing is you choose the keywords relating to your product and you decide which URL’s will have the most amount of traffic that will benefit from your product.
If you are marketing a pet product for example, finding websites that relate to pets are good to promote your product. The same as the keywords you will choose will all relate to pets.
You are in complete control of the marketing; you design your own landing page. A colorful and captivating advert is usually the best option, then you submit your keywords to your provider and every time a client types in a keyword you have chosen or clicks on a URL in your list, your advert will appear in a separate pop up box.
The aim of PPV marketing is to increase traffic and sales. The advantages shown prove that this type of marketing is beneficial in comparison to magazine, newspaper and television adverts, which are expensive.
Let’s recap the advantages of PPV marketing for you:
1. You choose your target audience
2. You are in complete control at all times
3. You design your own advert landing page
4. You only pay when a client views your page
5. It is cheaper than pay per click advertising
6. It is much cheaper than newspaper or magazine advertising
7. You decide what keywords and URL’s will be beneficial to your marketing efforts
8. It is not spyware, but is marketing with the clients full permission
If you are looking for an affordable way to promote your business or product, then PPV marketing is what you are looking for, with unique advantages to help you achieve more website traffic and